Practical thinking for growing brands
Fraktad brings strategy, branding, digital products and performance marketing into one focused team.
01 / AI visibility
SEO is no longer enough: building visibility in AI search
A practical framework for making your expertise findable, understandable and credible across classic and AI search.
02 / UX
Seven signals your website loses customers before the first click
How clarity, trust, mobile performance and the promise around each CTA shape conversion before a user takes action.
03 / Branding
Identity as a system: what a business needs beyond a logo
The elements that make an identity usable and consistent across teams, formats and markets.